Our Goal

We exist to separate three things that often get blurred together in product marketing: what a seller claims, what’s independently checkable, and what customer feedback can and can’t tell you. Our reviews are built to make that distinction clear on every page, not just in a disclaimer at the bottom.

The 7 Questions We Use

Every product we review is evaluated against the same set of questions:

1. What exactly is the seller claiming?
2. Which active components or mechanisms are actually disclosed?
3. Are concentrations, dosages, or methods of action made clear?
4. What general evidence exists for this category of product, and does it transfer to this specific one?
5. Has the complete commercial product been independently tested?
6. What limitations, refund terms, or fine print matter for a buyer?
7. What does customer feedback show — and what can it not prove?

Using the same framework across every review keeps our conclusions consistent and makes it easy to compare our findings across different products.

How We Separate Claims From Evidence

Where a seller states something we can’t independently verify — a lab test that isn’t named, a statistic without a disclosed source, a mechanism without published data — we say so directly, rather than restating the claim as established fact. Where a mechanism has broader scientific or industry standing (for example, aerobic bacteria’s role in septic systems generally), we explain that separately from whether the specific commercial product has been shown to work at the level claimed.

What We Don’t Do

• We don’t publish a numeric “trust score” or star rating derived from criteria we don’t disclose.
• We don’t fabricate customer complaints or testimonials to fill out a section — where we don’t have verified examples, we describe general patterns instead.
• We don’t treat a seller’s guarantee or refund policy as a substitute for independent evidence, though we do note when a guarantee is a reasonable way for a buyer to test a claim themselves.